About Us

Our Story

We have been crafting stethoscopes, sphygmomanometers, and neurological hammers since 1971, and with our passion and commitment to quality and innovation, we can say that we are probably the best in the world in what we do. We are also proud to mention that we are the official long-term supplier of medical instruments to well-known NGOs and world health organizations. And more importantly, we are also the major supporter to many less-known medical missions that are improving the lives of people around the world—one afflicted child, one struggling family, one rural village, and one underserved neighborhood at a time. We are Crafting Wellness.

Our Mission

We transform the lives of those who are touched by what we do. Our instruments connect people so that the world is left a better place. We do this through a zeal for improving wellness and challenging convention.

We invest passion, enthusiasm and excitement coupled with dedication, fearlessness and the pursuit of excellence to improve quality of life.

We are a company created by people who care to serve people who care.

We are crafters of Wellness.

Our Core Values

Craft WOWness
Create and deliver the unexpected; we neither accept nor force-feed average.

Challenge Convention
“Fear” is our “F” word. We don’t allow our ego to hold us back from reinventing ourselves and pushing new boundaries. To go from simply good to great, we must always ask ourselves, “Why settle?”

Up-Serve
Up-serving is taking that extra step to transform any experience into an exceptional one that truly adds value. We are not in the business of up-selling; we are in the business to up-serve.

Seek to Understand
Merely accepting the status quo is laziness. We will not fall prey to laziness and accept what we are told - we stay curious and are in constant pursuit of understanding before acceptance and judgment.

Do What is Right
Our motivation is to leave a legacy by doing what is right and good and not by profit and publicity.

Safe Haven to Fail (We Fail by Playing it Safe)
An environment that cherishes divergent thinking, encourages risk-taking, and accepts failures so we can learn and accomplish amazing things.

True Grit
The courage to persevere through discomfort for the sake of doing good. We are comfortable being uncomfortable.

Meritocracy
We value contribution and potential - not pedigree, seniority, nepotism nor cronyism.

Effectiveness over Efficiency
We work smarter, not necessarily harder.

Intelligence over Instinct
The wisdom to overcome biological programming and strive for happiness over pleasure, gain over pain, and effectiveness over efficiency.

Practice Humility
Our measurement is against ourselves, the impact we create, and the lives we change.

Great Fun
Life is too short not to enjoy what you do.